LIAM HODGES x DOMINOS FOR LFW
CAMPAIGN STRATEGY | PARTNERSHIP | CREATIVE DIRECTION | SHOOT | CASTING
Dominos, wanted to conceptualise a campaign for their concepts of “Fash-In”, the growing trend which sees Brits experience the joy of missing out by staying in with a pizza, looking on trend through a series-binge and beyond. In order to realise Dominos first venture into Fashion Week, creating fast-food-fashion, they needed a collaboration that was hard hitting but authentic, we curate the talent list and the creative team. We helped them to understand how to step into this new market with integrity and legacy.
Using the CommuneEAST network of creatives, we commissioned fashion designer Liam Hodges to launch the collection, with Hodges and a diverse creative team we delivered a high-end campaign that built engagement and intrigue.
By bringing together members of their global community, photographer Holly Rae Jones, designer Liam Hodges, film maker Jakrin von Bueren, stylist Casey Kelly and industry-level assistants. CommuneEAST created an interconnected, branded and immersive shoot environment for Dominos and Liam Hodges.
Under the creative direction of CommuneEAST founder Leanne Elliott Young, the CommuneEAST creative team used their boundary-pushing fashion communication, to plan and execute a campaign, PR, shoot and create content for the collection.
Through delivering a unique campaign strategy, Dominos' first fashion concept was welcomed as a success by key press outlets and the fashion industry alike. Their next collection will be highly anticipated...