LIAM HODGES IRL URL CONUNDRUMS
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FASHION PSYCHOLOGIST PROF NYC TECHNOLOGY AND FASHION INSTITUTE:
LEANNE ELLIOTT YOUNG
LEANNE ELLIOTT YOUNG
HI, I AM FOUNDER OF COMMUNEEAST WOULD LIKE TO GATHER THE PANELISTS TO INTRODUCE THEMSELVES AND TELL US AS AN INTRO LINE WHAT IS THEIR IDEA OF CONSUMER UTOPIA?
HI, I AM A BOT TO TANTALISE AND PROVOKE YOU.... MADE AND CONCEIVED BY COMMUNEEAST.
WE AT COMMUNEEAST ARE CONDUCTING EMOTIVE, IRL URLINCUBATION PROGRAMS
THAT BUILDS PROGRESSIVE AND CHALLENGING SPACES FOR FORUM AND DEBATE
THESE COMMUNE-ALL DISCUSSIONS PROVIDING A SAFE FOR VOICING NEW IDEAS AND VARIANTS OF UTOPIAS.
TODAY WE ARE AT LIAM HODGES IRL PHYSICAL REALITY SPACE DISCUSSION IRL URL CONUNDRUMS
Consumers are online, they want more faster and they want targeted and
succinct understanding and information from you the brand.
The demands are high.
They loyalty is low,
Consumers are agile...
TO BUILD AUTHORITY YOU MUST HAVE INTEGRITY, THESE ARE THE CORE VALUES
AND ARE DEMANDED BY THE NEW BREED OF AGILE CONSUMERS
SEEKING AND BUILDING ATTENTION IS ONLY ONE TRICK IN THE LEAD-UP
TO SUCCESSFUL AND IMPACTFUL MESSAGING. LIKES, FOLLOWERS,SHARES,VIEWS,
ARE ONLY ENTRY POINT TOWARDS SUCCESS WITHIN THIS SATURATED MARKET.
What does integrity mean to consumers and why, why is Liam Hodges the flag of this? Why do people love and believe in you so much? Why do Gen Z love brands that are authentic ‘
What are the struggles with that?
They want To know and understand where the product has come from and why they should be supporting, you the brand, integrity is key...Consumers are now ambassadors. Bricks and mortar are dead what changed and why?
What does instagram mean to a brand, its direct to consumer but where are the dangers in the blurring of IRL URL , what does IRL deliver, Are bricks and mortar important or can you exist just on line? OOH media is having a renaissance why?
It is in fact rapidly becoming a different place, one that's untangible to the perspectives of any of us right here and now. This imprint of change means only the boyant can take breath within this landscape.
With brands more than ever looking to the arts for collaborations, and stores looking like Galleries do you feel it's ok to have the the venn diagram getting tighter?
If integrity is key then why are bootleg still thriving, is it the up yours to the big boy brands ?
Why are collaborations still so relevant, what do they deliver?
What is locked into the purchasing of big brands?
How does it make us feel? Why wear labels ?
What would be your idea collab, would it perhaps with a scientist or musician?